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WAUSAU, WISCONSIN • COMING THIS FALL
WRITUAL COLLECTIVE
NEW WAUSAU, WI LOCATION
Something sacred is taking root on 3rd Street. A place to explore, stock up, and go deeper — crystals, herbs, tarot, books, botanicals, art, and gifts you won't find anywhere else in the region.
Uncommon goods for curious people.
OUR VISION
A PLACE FOR EVERYONE FINDING THEIR WAY
Writual started as a planner company — built on the idea that your spiritual life deserves structure, intention, and tools that actually meet you where you are. The Wausau store is that same idea in physical form.
You don't have to know what you're doing here. Maybe you pulled your first tarot card last week, or you've been working with crystals for years, or you just walked in because something in the window caught your eye. The shop is built to be useful to all of you — stocked with things that go deep, explained in ways that don't assume you already know.
Central Wisconsin deserves a space like this. We plan to be it.
THE SHOP
Carefully curated products from small makers, independent publishers, and trusted suppliers — chosen because they're genuinely good, not just on-trend.
THE PROGRAMMING
Classes, workshops, readings, and seasonal gatherings built around the Wheel of the Year. Beginner-accessible, practitioner-respected.
THE COMMUNITY
A physical home for the community Writual has been building online for years — and a welcome mat for anyone in the area finding their way to this kind of work.
what we carry
BUILT FOR YOUR PRACTICE, WHATEVER THAT LOOKS LIKE
The Writual Collective store will carry the full range of products you already know from writualplanner.com — planners and journals, tarot and oracle decks, altar and divination essentials, crystals, herbs, books, art, jewelry, and more.
The physical location adds what a website can't: the ability to hold a deck before you buy it, smell the herbs, see how the crystal feels in your hand. We're also bringing in new makers and products exclusive to the Wausau shop, so there will be things here you won't find anywhere else — online or otherwise.
progress updates
WATCH THIS SPACE
JUNE 2026
We signed the lease.
The space on 3rd Street is officially ours. We're deep in planning mode — sourcing vendors, sketching the layout, and dreaming up the shelves.
coming soon
A first look inside.
Sneak peeks of the build-out, early product arrivals, and the first crystals through the door. Follow us on social for photos as they happen.
This fall
Opening day.
We're aiming for September 2026. Sign up below to be the first to know when we set the date — and for early access to our opening weekend events.
who we are
THE PEOPLE BEHIND THE SHOP
SHEILA
Founder & Creative Director
Sheila has been building Writual for years — first as a planner company, later expanding o an online membership community, and now as a physical space in the city she calls home. She's a practicing witch, a tarot reader, a maker of seasonal workbooks, and the person who looked at an empty storefront on 3rd Street and saw exactly what it could become. Writual Collective is the next chapter of work she's been doing all along: making the tools, holding the space, and trusting that people are ready for something real.
RACHEL
Store Manager
Rachel is a retail professional with many years of customer service experience and a passion for building meaningful connections within her community. As the former owner of Mother Moon Boutique, she spent years helping customers explore spirituality, discover new practices, and find tools that supported their personal journeys.
Outside of work, Rachel enjoys spending time in the woods, spell crafting, and deepening her own spiritual practice. She is especially passionate about helping others connect with their intuition, embrace their authentic selves, and discover the magic that already exists within them.
find us on social
FOLLOW ALONG FOR THE FULL STORY
Build-out photos, product sneak peeks, event announcements, and the everyday magic of getting a shop ready to open — all happening on our channels first.
stay in the loop
BE THE FIRST TO KNOW WHEN WE OPEN
Opening date, events, early access — right to your inbox. No noise, just news.
